97.1% receivership
76.9% readership
74.4% of readers make their buying decisions from free newspaper advertising and editorial.

Media buying has taken on an entirely new meaning and scope within the last decade, reaching new levels of negotiation, target marketing and quantitative performance. With the preponderance of online media, free media and fluctuations within the industry, buyers are charged with the mounting challenges in research and planning within a complex world.

Ultimately print media decisions come down to the analysis of audited circulation in relation to professional RPR. When researching free community papers, independent auditors state that the Reach, Penetration and Readership formula determines the best performing publications from the rest.

The REACH aspect of the formula tests the quality and reliability of a publication s print run in combination with the methods of distribution " whether by carrier, mail or controlled bulk.  Currently CVC, one of the nation s most respected independent media auditing companies, reports a national average of 97.1% receivership for free local papers.

PENETRATION is where community papers are second to none. No other form of print or electronic media compares to free paper market penetration " whether you desire to target a specified demographic or a geographic region.  Best of all, community papers are a true reflection of the market they serve and the market buyers seek to promote their clients in. 

Today s method of marketing is more targeted than ever.  Whether readers seek information on sports, family, business and politics or lifestyle and entertainment, free papers are designed with the community they serve in mind.

Proof of READERSHIP requires auditor-to-reader contact in order to provide media buyers and publishers with the assurance that local newspapers are more than just delivered.  The national average for community paper readership is 76.9%. That s 3 out of every 4 households and typically at a CPM that is equally unparalleled.  In addition, readers of community newspapers report 74.4% of their buying decisions are made from free newspaper advertising and editorial.

PaperChain was founded on the principals of professional quality, service and production, audited circulation, value added advertiser relationships and reliable results.

Empower your media buy with audited community publications. Click here to research and explore the most extensive free community paper research database at your fingertips.